Introduction – Jury – Evaluation Procedure
Monde Selection, International Institute for Quality Selections, has been developing, for more than 50 years now, a unique expertise to test and analyse consumer goods from all over the world to grant them an internationally renowned quality award.
Thanks to this quality label, instantly recognisable with our logo, the consumer will be assured that the product he intends to buy has been tested and approved by a totally independent scientific jury.
For the analysis of tobacco, Monde Selection calls upon the support of the laboratory of BRUCEFO, the Brussels Centre for Food Expertise.
This centre is a department attached to the Economy and Employment Administration of the Ministry of the Brussels Capital Region.
The mission of the laboratory is to provide assistance to companies in:
Performing quality controls, both on a bacteriological and a chemical level, of the food and consumer products.
Giving technical assistance and advice with regard to the production of quality products, in accordance with legal standards.
Thanks to this collaboration Monde Selection has acces to the latest equipments and can control and certify if the data given by the producer are correct and abide by the European legislation on tobacco.
Present standards are:
- Nicotine 1.0 mg/cigarette (maximum)
- Carbon monoxide 10 mg/cigarette (maximum)
- Tar 10 mg / cigarette (maximum)
Scientists will fill in an evaluation form for each product.
Finally, scores are added up and averaged to a final result and rewarded with a bronze, silver, gold or grand gold quality award which can be displayed on the awarded product.