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All the flavour of malt concentrated inside a can

The company DAGON Beverages Co, Ltd. is located in Yangon (formerly Rangoon), the economic capital of Myanmar (formerly Burma), where it was established in early 1998.

Since that time, it has not only become one of the largest breweries in the country but also in all of Southeast Asia. Since the launch of its flagship product known as Dagon Lager Beer, the brewery has diversified its offer to include many other product categories, including a wide range of beers, spirits and sparkling drinks.

 In an effort to respond to the growing demand for brewery products in Myanmar, over the years the company has developed and produced a range of products to suit all consumer segments. For example, in 2005 the company launched Dagon Extra Strong Beer (Alc. 8% vol.), then in 2014 it launched Dagon DAGON Super Beer (Alc. 7.2% vol.) and finally, in 2016, it came out with DAGON Light Lager Beer (Alc. 4.2% vol.).

However, this did not prevent the brand from also taking an interest in the non-alcoholic market, and as early as 2011, it launched the non-alcoholic beverage Dagon Malta Fresh bearing the subtitle “malt-based carbonated nutritional drink.” This same drink aroused the enthusiasm of the Monde Selection jury members this year.

The beverage was highly praised with comments such as: “Its visual appearance is characteristic of a malt beverage:”

The visual appearance is typical of a malta with a dark brown colour. The smell is caramel-based with a good intensity of fresh malt. These aromas were found to be very harmonious and well-balanced. The taste also has a pronounced caramel flavour with a certain sweetness expected in this type of product.

All these well-deserved praises led the judges to award this beer a Grand Gold award as well as this nomination for the Jury Prize.

"Each year, one product per category is awarded the Prize of the Jury as a token of excellence in know-how and quality. In order to qualify, the product must be unanimously selected as a “coup de cœur” by the jury members. The winner of the Prize of the Jury is then selected from a group of just 5 nominees, which makes this award an even greater honour for the recipient."

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