A multifunctional toothpaste designed to support whitening, caries prevention and gum health through a balanced combination of complementary physico-chemical mechanisms.

LANBRAN White Repro Tooth Paste is presented in a conventional tube format, allowing for controlled dispensing and ease of use, well suited to daily oral care routines while maintaining formulation stability.

The paste displays a smooth, opaque consistency with a uniform appearance, reflecting a well-structured composition that ensures consistent application and effective coverage of the teeth. Its flavour profile is characterised by a light menthol note, providing a mild and controlled freshness without excessive intensity.

During brushing, the texture develops into a fine and homogeneous foam that spreads evenly across the teeth, offering a comfortable and pleasant experience. The mild menthol taste contributes to a clean and fresh sensation without causing irritation.

The formulation is built around a differentiated concept, incorporating bio-apatite derived from eggshells. This biomimetic approach closely mirrors the natural composition of dental enamel, while also supporting an upcycling strategy that transforms a natural co-product into a functional ingredient. The whitening effect relies on non-abrasive mechanisms, including pigment adsorption, smoothing of the enamel surface and reduction of stain adhesion, enabling effective cleaning while preserving dental integrity.

Key ingredients include:

• Hydroxyapatite (bio-apatite), supporting remineralisation and contributing to the reduction of caries and plaque
• Polyphosphates, helping to prevent stain formation
• Xylitol, known for its anti-cariogenic properties
• o-Cymen-5-ol, contributing antibacterial activity and supporting the reduction of gingival inflammation

These ingredients work in synergy to provide antibacterial, protective and anti-plaque effects, contributing to improved oral hygiene, including plaque control, breath freshness and gum comfort.

The fluoride-free and non-oxidative composition positions the product as a gentler alternative to conventional toothpastes, particularly for users seeking less aggressive solutions. The formulation remains controlled and relatively minimalist, with around twenty ingredients organised in a clear and functional structure.

Its coherent technological foundation, well-selected active system and considered approach to oral care support its nomination for the 2026 Jury Prize.