In 2024, we embarked on a transformative journey with the goal to elevate Monde Selection even more, reflecting the ever-growing demands of consumers and producers alike. The iconic blue seal that had long been associated to our commitment to quality has now been reimagined with the deep challenge to preserve its history and value. Today, we proudly introduce a bold new look designed to capture and reflect the essence of excellence and Quality. This shift not only enhances the attractiveness of our awards but strengthens their prestige and reputation, signifying a new era of recognition.

This rebranding goes far beyond the sole visual identity. We are excited to unveil the Nominee Label—a new milestone in recognizing product’s quality. The Nominee Label celebrates products that meet essential quality standards, marking them as reliable and desirable choices for consumers. While these products are not yet eligible for the Gold or Grand Gold Awards, the Nominee Label highlights their potential and commitment to quality, signalling that they are on a path to further excellence.

Streamlined Awards for Maximum Prestige

To reinforce the exclusivity and clarity of our awards, we have made the strategic decision to streamline our recognition system by discontinuing the Bronze and Silver levels. In the past, these levels, while valuable, often led to confusion and misunderstanding of our ranking based system. By focusing solely on the Gold and Grand Gold Awards, we ensure that only the high quality products are recognized with our prestigious rewards.

This change reflects one more time our continuous commitment to maintaining the highest standards of excellence. By narrowing our focus to these two awards, we emphasize that only products of a very good to exceptional quality are deserving of recognition. The Gold and Grand Gold Awards now stand as the ultimate marks of distinction, ensuring that consumers and producers alike can trust that only the best in the market bear the Monde Selection emblem. This refinement reinforces the prestige and credibility of our awards on a global stage, further strengthen our role as leaders in product quality evaluation.

A New Timeline for Confidence

As part of this evolution, we have introduced a new timeline that allows producers to gain early confidence in their product’s potential. If a product meets at least the criteria for the Nominee Label during evaluation, manufacturers will be informed immediately of their nomination for a Gold or Grand Gold Award. This early notification prior to the final result’s announcement maintained in April, gives producers reassurance that their product has already achieved key quality benchmarks.

While our logo and award structure have evolved, the heart of Monde Selection remains unchanged. The Quality Standards for the Gold and Grand Gold Awards continue to reflect the highest levels of excellence, ensuring that only outstanding products are recognized. Our evaluation process, involving expert juries and rigorous quality criteria, also remains intact.

Welcome to the World Quality Awards 2025

Our rebranding is more than just a visual transformation but is a reaffirmation of our commitment to the values of trust, quality, and prestige. As we step into the future, we remain dedicated to elevating exceptional products and supporting producers in their pursuit of offering quality products. With our mission of “Inspiring Quality Worldwide,” we continue to drive innovation and excellence, helping brands showcase their dedication to consumers across the globe.

We are already looking forward to welcoming you to the 2025 edition of the World Quality Awards, where the new standards of recognition will shine brighter than ever.